Engaging Interaction
To be truly inspired or to really know something you've got to experience it for yourself. We have over 10 years experience of creating innovative computer-based interactive science exhibits. From video stations to bespoke software for powering new exhibit concepts, our interactives are known for their intuitive interfaces.
In 2007-2008, we created software for many of the exhibits in the much praised £1.5 million Inside DNA exhibition, funded by the Wellcome Trust. We collaborated with content developers and graphic designers to create a diverse range of exhibits enabling the public to relate the human genome with their own experience.
Video stations enabled users to explore the applications of genetic testing, with robust software where users instinctively navigated to the stories which interested them most.
Genome Explorer places visitors in a pool of floating chromosomes where selecting an individual chromosome enables them to discover its specific role in disease and health. The text and video featured can be updated remotely whilst the exhibition is travelling, enabling the information to reflect the latest advances in genome research. A duplicate of this exhibit has recently been commissioned for the main reception of the Sanger Institute.
This is much more than an exhibition. It is about providing the right sort of information at the right level and in an easily digestible form, to encourage people to take part in the ongoing debate about how we use research in this highly controversial area. It's aim is to help people to make informed choices at both the personal and a societal level. It's particularly exciting that inside DNA will reach just about all parts of the UK on it's five year tour.